Flip the Funnel – Understanding the Consumer
One of the core focuses of TradingMetro is customer happiness. We realize not everyone can be happy at all times, but there are particular steps that can be taken to ensure each and every customer is treated fairly with our own happiness zeal.
Joseph Jaffe has just released a great book, Flip the Funnel, with insight into flipping the traditional sales funnel. The lightbulb went off in my own head a couple of months ago
Sometimes we’re so mired in our own thoughts, developments, and evolution that we miss some obvious signs. Flipping the funnel as a term isn’t new. Seth Godin shared his thoughts on it in a series of free ebooks, but it’s always great to see and listen to various perspectives.
In our case, as TradingMetro seeks to partner with industry solutions providers, one of our recent focuses has been in encouraging providers to re-approach past purchasers of their products/services with new and improved tools they have. I call it the level of engagement. Past purchasers purchased for a reason. They saw good in the solution they bought.
There are a few different approaches that can be used. It isn’t always just about finding new folks to market to. That’s part of it to be sure, but flipping the funnel as Jaffe shares is far often overlooked.
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